Educated at St Mary's, Shaftesbury, Elizabeth read History and French at St Andrews University. From 1996 to 2007 Elizabeth was Principal of Davies Laing and Dick (DLD) in London. Elizabeth was described by in the Independent Schools Inspectorate Report 2006 as 'an outstanding principal, a dynamic leader, dedicated to the welfare of her students and highly effective in realising her ambitions for them'. The Good Schools Guide comments: '….has worked at the Young Vic, and is passionate about creativity in education. Outstanding leader. "She's very sharp, very quick, really on the ball" said a parent.' Elizabeth set up the consultancy in 2008; she and colleagues now advise students all over the world.


The Consultancy aims to give parents the best possible advice about how to ensure their sons' and daughters' educational potential is achieved. We see students and review academic progress. We manage U.K school and undergraduate and post graduate university applications. Students are able to apply to British universities through the Consultancy as we are accredited by UCAS, the UK Universities central admissions organisation. We also advise on careers.


Bringing together a team of leading professionals from the world of education and marketing, the Consultancy advises on strategic planning, domestic and international marketing, headship and teaching staff recruitment, in service training as well as preparation for Ofsted or ISI Inspections. We also arrange for Outside Speakers to visit schools.


All consultations are by appointment only

Central London: Pavilion, 96 Kensington High Street, London W8 4SG

Milan: 11/12 January 2019

'Dear Mrs Rickards, I received my finals results and I got "mention très bien". I will therefore go to LSE. I wanted to let you know, and thank you for your help and support. Best regards'

FC Milan, Italy. London School of Economics, International Relations

'Today I received the offer from Trinity Hall, Cambridge! I must really thank you for the help you have given me! I will continue to work hard at school to be accepted during these months and I will work on the other universities as well! Best regards and again thanks.'

JL Italy

'Lizzie Rickards gave us invaluable help at a time when we had a crisis over our son's schooling. She is extremely well informed about schools and colleges and has very good personal contacts with those who are running them. She was excellent at talking to our teenage son and helping us all decide the best way forward. I am hugely grateful to her - she was absolutely fantastic!'

Lady Hodgson

'We cannot really express in words (especially in a non-native language) how we value your help. We are thrilled to send Tatiana to Notting Hill Prep- it is an amazing school and it is all due to your help. Thanks a lot. We are very impressed with your knowledge and passion.'

Dr Boris and Mrs Natalia Mouzykantskii. Moscow

Things did change immensely for Luisa: 'She is now happily settled in Falmer at University of Sussex, and she loves what she is doing, the University, the campus, the courses, the professors, her fellow students, everything! And this is also your doing, and we are all deeply grateful for that. I know that you are also helping many of our friends... and I keep repeating to all of them how lucky we were in getting in touch with you.'

AC, Professor of Economics

'Jack …is one very happy man and overall a tremendous result. It is the Durham place he will take, but he is genuinely pleased to be so spoilt for choice. Thank you so much Elizabeth for all your support. You have given us such good advice. But more than that, you gave Jack strength and self-confidence when both of these had taken a beating and for that we will never be able to thank you enough. It has been tremendous of you to be there holding both his and our hands through this little saga, but for him to have your support was the prop that he really needed, and valued, and used. It enabled us to avoid over-parenting which a boy of his age truly hates, but for him to manage the whole affair nevertheless – and the overall result is excellent. Many many thanks.'